Short answer: we build custom WordPress plugins — extensions programmed specifically for your site and workflow, instead of a generic tool you have to adapt to. We’re published plugin authors (PopupCubo, ChatCubo and PublicaCubo), so your plugin is built to WordPress standards, documented, secure and yours to keep. Below is what we build, when it’s worth it, and how it works.
What is custom WordPress plugin development?
It’s a plugin written for your exact need — a form, an automation, an integration, or a full module — rather than a one-size-fits-all product. It does exactly what you require, connects to your real tools, and belongs to you: no per-sale fees, no vendor lock-in, and you can extend or move it whenever you want.
When do you need a custom plugin?
- No existing plugin does what you need, or they only cover it halfway with workarounds.
- You’re chaining several plugins (or Zapier, or SaaS) to do what is really one process. A custom plugin unifies it — simpler and faster.
- You pay expensive monthly subscriptions for a feature you use a lot. Building it once is cheaper over time than renting it forever.
- The feature is critical and you don’t want it to depend on a third party that can change pricing or shut down.
- You need real integration with your CRM, ERP, an internal system or an API that generic plugins don’t support.
Why work with published plugin authors?
Because it’s not the same for someone to “touch code” as it is to have it done by developers who already passed WordPress.org’s official review. Publishing a plugin in the directory means meeting WordPress’s quality and security guidelines — and we did it with our own plugins: PopupCubo, ChatCubo and PublicaCubo. That experience goes into every custom build we make for clients: proper data sanitization, permissions, nonces, documentation, and code that can be maintained and extended.
What we can build
- Automations and integrations (Telegram, Google Sheets, external APIs, webhooks).
- Custom post types, admin panels and dashboards for your team.
- WooCommerce extensions and checkout tweaks.
- AI features (chat assistants, content helpers) connected to your own keys.
- Migrations from a paid SaaS tool to a self-hosted plugin you own.
How it works
1. Define the problem. We map exactly what you need — often a smaller solution than expected already solves 90%. 2. Clear quote. One price, no obligation. 3. Build. We develop it to WordPress standards and keep you posted. 4. Deliver. The plugin is installed, documented and yours. 5. Maintain (optional). We can keep it updated as your business changes.
How much does it cost and how long does it take?
It depends on scope: a simple module is fast and affordable; something with integrations and its own panel takes longer. The important part is that it’s quoted once and then it’s yours, with no mandatory monthly fee. The healthiest first step is to define the problem well — tell us your case and we’ll give you an honest answer on whether a custom plugin is worth it or an existing one is enough.
Frequently asked questions
Can a custom plugin be updated later?
Yes. It can be extended, adjusted and maintained as your business changes. Since it’s yours, you decide when and how it evolves.
Will it work on any WordPress?
Yes. It’s developed to run on your WordPress install and can be built to stay compatible with future updates of the core and the plugins you use.
Can I migrate from an expensive SaaS to my own plugin?
Often yes — it’s one of the most common reasons to build custom: stop paying a monthly subscription for something you can solve once on your own site.
Do you work with clients outside Argentina?
Yes. We build and sell our plugins internationally and take on custom development for clients anywhere, working in English.
Tell us your case
If you have a process no plugin solves completely, or you’re overpaying for half-measures, let’s talk. We’ll tell you honestly whether it’s worth building — no obligation, clear quote.
👉 Message us on WhatsApp — we’re WordPress plugin developers and we’re happy to help.
